Shoppers have praised ASOS after it created a range of clothes designed specifically for people with disabilities.
Paralympian Chloe Ball-Hopkins was enlisted to work in a new collaboration with online retailer to create a range of disability-friendly clothing. Sharing the news on Twitter Chloe revealed she had worked with ASOS for several months to achieve a wheelchair friendly design which she also modeled.
In her tweet Chloe wrote: ‘So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one!
‘Not just for people like me in a chair but for anyone. It’s about making fashion accessible! So what should be next?!’
The post received a flood of responses from others praising the brand for their inclusive approach.
One person said: ‘@ASOS leading the way! This is honestly the first time I have ever seen a disabled model in a ‘normal’ set up, rather than a special one off to gain attention. So happy my ASOS addiction is fueling a forward thinking, caring business.’
Another wrote: ‘This is the first time I’ve seen anyone with a visible disability on a fashion website, well done @asos would be great to see more inclusitivity like this.’
A flood of Twitter users praised ASOS for ‘leading the way’ in ensuring their products are inclusive to all shoppers. The weatherproof jumpsuit which has been designed to be ‘wheelchair friendly’ retails for £50 and features adjustable cuffs in addition to being a baggy, relaxed fit.
A Twitter user speaking under the handle ‘sassyb2be’ called on other brands to take note of ASOS’s ability to design according to different needs.
She wrote: ‘I hope other brands take note having a ‘disability’ is not stopping anyone ever just give opportunity and let the talent speak volumes – I pray it gets better for my daughter and so many others.’