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Pura, which has just launched its eco-friendly baby wipes, features a number of children with additional needs in its new ‘It’s time for a change’ campaign.

A company has become the first to use children with disabilities in a baby wipes TV advert.

Pura, which has just launched its eco-friendly baby wipes, features a number of babies with disabilities or special needs in its new ‘It’s time for a change’ campaign – including little Lenny Rooney, two, from Liverpool, and Willow Welbourn, almost two, from Lincoln.

The tiny toddlers, who both have Down’s syndrome, were picked to star in the campaign for plastic-free baby wipes and their pictures will also appear on billboards and social media.

Lenny and Willow both signed to Zebedee Management, an agency which represents people with disabilities, when they were a few months old and this was their first major modelling job.

Laura Johnson, director of Zebedee Management, said when she started the agency with Zoe Proctor three years ago, one of her aspirations was to see a baby with a disability advertising wipes or nappies and she was thrilled her dream had come true. “As a new mum, I dreamed of seeing a baby with a disability featured on baby wipe or nappy advertising. At the time, this seemed impossible. But now our dreams have been realised.”

“I feel that this sort of inclusive advertising will mean the world to them. It proves that their babies are accepted in the wider world and disability is not to be feared.”

You can find out more about Zebedee Management, here: https://www.zebedeemanagement.co.uk/

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